Google Buzz Goes Mobile on Smartphones
The Internet giant is adding a Twitter-like social networking service to its e-mail and mobile applications. MOUNTAIN VIEW, Calif. -- Google took the wraps off a significant update to its Gmail service with Buzz, a new service it says brings more efficiency and security to the sea of tweets and other real-time feeds in which it says users are drowning. "There's value there, but it's increasingly harder and harder to find the signal in the noise," Bradley Horowitz, a Google vice president of product management, said today during an event here at the Googleplex. "You used to be able to let the stream wash over you, but when you get up to 500 or 5,000 friends, it becomes very, very difficult."
Google's (NASDAQ: GOOG) solution is Buzz, a new feature in Gmail thats also available in a Google Buzz mobile version for iPhones and Android-powered handsets, available on Google's mobile home page. While the service has just launched today, Google says it will take several days to reach the millions of Gmail users. Buzz appears as an application in Gmail's left-hand menu, pre-populated with friends or followers among the people you e-mail most often. Like Twitter, Buzz lets you post observations, links, photos and videos for others to see while enabling you to view those from your friends. But you can also choose to make your posts private or limited to a specific group. Buzz defaults to whatever setting you last used, but can be changed at the click of a mouse. Public posts are added to the index Google uses as part of its core search engine.
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