September 27, 2016
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iPad Brings Mobile Computing to Enterprise | Page 2
He said the iPad offers "superior characteristics" for mobile workers, who want online messaging and collaboration, business apps, large screen displays, full-size document tools and secure wireless connectivity. Calling the iPad a "big iPhone," Schadler said IT adoption will mimic the pattern of the iconic handset. "In April 2009, 17 percent of enterprises and 25 percent of SMBs supported iPhone and in September 2009, 16 percent of US information workers used iPhones for work, even at the world's largest organizations," he said."What Apple is trying to do with the iPad is to try and create a new market by stimulating new user behavior and new use cases," he said. "So while the iPad might appear to compete with many existing products in specialized markets like e-books, tablet PCs and PMP/MP3 players, the success of the product is intrinsically linked to its capability to change consumer behavior." Egil Juliussen, principal analyst and fellow at iSuppli, also sees potential for the iPad to play a significant role in the transformation of print media in the digital age. He said: "The iPad will be a game changer if it becomes the Trojan horse that changes the slowly dying print information business to an electronic information market."
iPad as Iconic Content ConduitBut will the iPad be a game-changer along the lines of the iPhone? Jagdish Rebello, senior director and principal analyst at iSuppli, said it depends on if the device can radically transform how people use multimedia. "The killer app for the iPad appears to be delivery and presentation of content. The iPad's portability, built-in iPod, display, touch interface, wireless connectivity and powerful processor make it ideal for convenient viewing of all types of content, from photos, to videos, to music, to games, to e-books, to online newspapers," Robello said in a statement. Clearly, Apple already has the building blocks to deliver content with its iTunes and app stores, as well as deals with content providers. Still, Robello said it may take a few years before the success of this content-oriented strategy is realized.