Why BMW Loves Mobile Apps
InformationWeek: Car company is investing $100 million in mobile applications.
"There are two ways to look at BMW's decision to create a $100 million venture capital fund for mobile apps. One is that this is the new business reality, that every company must be looking for new ways to connect with customers over the mobile Internet. The other is to be wary of the exuberance, as everything about this deal, right down to the $100 million price tag, smacks of a similar deal struck in the dot-com bubble era."
"CIOs had better pay heed to both realities."
"What BMW is doing is quite bold. Its $100 million venture capital fund will invest in mobile application services that don't necessarily connect to its cars -- except for BMW describing them as "premium" services, like its high-performance vehicles."
TAGS:
mobile apps, CIO, BMW
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