Mobile Computing's Role In CRM Software Selection

In this shopping guide to CRM software, mobile IT managers can see how the options -- such as software-as-a-service versus on-premise -- compare, as well as what software set up may work best for remote users and mobile computing.

If you own a small or medium business, entering the CRM software market can involve a system-wide implementation of a new business suite, or it can simply be the equivalent of dipping a toe in the water with the addition of a basic contact manager.

In either case, it's easy to dive into a solution that later turns out to be too small for your company's needs or too expensive to customize.

"I think it's really important for companies that are going down the CRM path to make sure that they know what they need before they even look at a vendor," said Brent Leary, co-founder and partner at CRM Essentials, "Do a really serious and honest analysis of what you're trying to accomplish, what your challenges are -- what are you trying to fix? Is it something related to losing customers, or is it something related to finding more customers or keeping them longer?"

Assessing the needs of your business is essential. A small business with fewer than 25 employees may need only a limited range of services. "You [may] need some basic contact management, you want some basic marketing," said Sheryl Kingstone, director of Yankee Group's enterprise research group. "You have a sales channel. You don't have tons of money and you'll adapt to the product… That's when you can potentially evaluate an ACT! or a contact manager or something that has some basic functionality and doesn't cost hundreds of thousands of dollars to implement."

Read the full story at ECRMGuide.com:
Shopping Guide to CRM Software for Small Businesses