September 30, 2016
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SoftBank Offers iPhone for Free in Japan
Japanese carrier SoftBank Mobile will now hand over an 8GB Apple iPhone for free when customers purchase a two-year contract. Free calls were already possible on the iPhone using applications such as Skype or Fring, but now in countries such as Japan and Spain you can get the actual device for free as well.On a recent earnings call, Apple COO Tim Cook spoke about iPhone pricing, noting "there's clearly a price elasticity in this market."
Will AT&T follow suit in the United States?
Meanwhile the 16GB iPhone in Japan drops from $350 to $118.
TAGS:mobile, iPhone, Apple, AT&T, international