Windows Phone 7 to Sync With Macs Via Zune
Microsoft has confirmed its plans to sync "select" content between Windows Phone 7 devices and Macs, although the company has not said what that content will be yet.
"Later in 2010, Microsoft will make a public beta available of a tool that allows Windows Phone 7 to sync select content with Mac computers," a Microsoft (NASDAQ: MSFT) spokesperson said on Wednesday in a brief emailed statement.
The low-key but aggressive tactic could be aimed at helping Microsoft Windows Phone 7 devices get a handhold on Apple (NASDAQ: AAPL) Macs -- smack dab in the iPhone's home territory.
Word of a syncing tool that would bridge Microsoft's new Windows Phone 7 operating system with Macs slipped out earlier this week when, according to gadget enthusiast site Engadget, a UK-based Microsoft executive apparently tweeted the news prematurely.
"I'm glad to confirm that Mac users would be able to use Zune on their Macs to sync with [Windows Phone 7]. More details soon," said the tweet, which has since been taken down. The tweet purported to be from Oded Ran, Microsoft's head of consumer marketing for Windows Phone UK, according to Ran's Linkedin profile.
Microsoft CEO Steve Ballmer introduced the make-or-break operating system, phones to run it and carriers to provide the wireless network support at an understated launch event in New York Monday.
Zune software on the Windows Phone 7 lets the device sync with PCs, according to a Microsoft website entitled "Zune on Windows Phone 7."
"Zune links your PC to your Windows Phone 7 -- sync your music, videos, pictures and podcasts and take your entertainment with you everywhere," a the site says.
Ostensibly, linking Zune with Macs would provide similar capabilities. While it may seem overly optimistic on Microsoft's part to assume that very many Mac owners would deign to buy a Windows Phone 7 device, anything can happen at this point, and Ballmer's mobile marketing executives appear to be targeting as many potential customers as they can.
The first Windows Phone 7 devices are scheduled to go on sale Nov. 8.