October 31, 2014
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Android Ranks No. 1 in U.S. Mobile OS Market: comScore
Google's mobile operating system Android topped the BlackBerry platform and Apple's iOS, capturing 31. 2 percent of the U.S. market, marking the first time Android has reigned supreme in a comScore survey. Android jumped 7.7 percent to 31.2 percent, while Research In Motion's OS tanked by 5 percent to 30 percent, and Apple's iOS remained flat at 24 percent for the reporting period -- the three-month average ending in January, compared to the three-month average ending in October 2010, according to comScore's study of U.S. mobile market share. These figures echo similar findings by Nielsen Wire, which showed Android eclipsing its rivals for the month of January with 29 percent of the U.S. market.The news of Android's No. 1 ranking comes at a time when RIM is experiencing some friction both on the branding front and the developer front. RIM's chief marketing officer, Keith Pardy, just left the company, mere weeks ahead of the launch of its new tablet, the BlackBerry PlayBook, while some developers have been complaining about RIM, saying the company's process for publishing apps is convoluted. Meanwhile, Android is maturing, and last year's flurry of updates and the release of dozens of new smartphones catapulted it to the forefront of the hotly contested mobile war, which used to be primarily viewed through the context of an Apple-RIM battle.
Critics for years have said RIM is under pressure to transform itself from a maker of corporate workhorses known for enterprise-grade security to that of a modern mobile device manufacturer that can steal consumers away from Apple, but now Android-powered devices from Motorola, Samsung and HTC are in the mix, too. Still, RIM has made moves to keep it competitive, scooping up Torch Mobile to improve its browser experience and rolling out BlackBerry 6, buying the UI design firm The Astonishing Tribe, as well as acquiring the software firm QNX, whose programs are now the core of the company's Tablet OS.
TAGS:Google, Android, mobile, RIM