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Microsoft to Mobile Device Users: 'Tag, You're It'

By Stuart J. Johnston

| Article Published May 28, 2010

Microsoft releases barcode reading product meant to aid marketers in reaching consumers through their cell phones with interactive information such as links to sites and experiences.

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Research firms suggest that mobile device sales will surpass PC sales by the end of the year, so there's no denying the impact of consumerization of IT. If tablets aren't on your corporate purchasing list, you may soon find yourself behind your biggest -- and suddenly more mobile -- competitors. Download this report and learn where you need to invest your mobile money.

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