Kindle Sales On Fire
E-reader sales are slated to reach 3 million units this year, up substantially from earlier analyst forecasts of 2 million, primarily due to the promise of strong holiday sales -- and so far Amazon's Kindle is still getting a big slice of the action. The momentum in overall e-reader sales is expected to carry over to 2010, with sales expected to hit 10 million, as competitors release a slew of new devices with varying features and price points.
As if to remind the industry the industry that amid a crop of new entrants, the Kindle still holds pole position in the e-reader market, Amazon offered an unusual glimpse into the sales of the device. The normally cagey e-commerce giant announced today that November was a record month for Kindle sales, though it declined to divulge specific figures.
Issued this morning, Amazon's (NASDAQ: AMZN) announcement notes that the Kindle set a monthly sales record without the benefit of the purchases that will be made today, the final day of the month. Today, of course, is the first workday after Thanksgiving, also known as Cyber Monday, and will likely be the busiest online shopping day of November.
Ian Freed, vice president of Amazon's Kindle division, said the device is "flying off the shelves faster than any other product Amazon sells."
The news from Amazon comes amid a flurry of new product announcements in the burgeoning e-reader sector, with each often greeted by analysts as the company's would-be Kindle killer, acknowledging Amazon's leadership in the market.