No Guts, No Glory: An Inside View of the iPad
Get an inside look at Apple's newest mobile device with an evaluation by the firm Chipworks, which describes the handheld computer as "an iPod Touch with an enhanced display and much increased battery life." Curiosity about just what makes the iPad tick reached a fever pitch following Apple's release of the new device this past Saturday. And now, the curious can get a closer look at Apple's handiwork. While tablets have been around for years, the iPad is considered a category-setting breakthrough that promises to spawn much broader user adoption than has been seen to date. Based on initial sales numbers, the iPad is already moving in big numbers. Apple (NASDAQ: AAPL) reported it sold over 300,000 iPads the first day of availability, including pre-orders. "iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad," Apple CEO Steve Jobs said in a statement. However, Apple typically keeps its mouth shut regarding the its products' internals or the component suppliers that it works with. One surprising source of information about the iPad was the FCC, which posted a detailed report based on a pre-production version of the device prior to its release -- including photos. Also included is a letter from Apple (in PDF format) asking the government agency to withhold "business-sensitive" details about the iPad until Aug. 17, but the FCC apparently declined.
Now Chipworks, a company that specializes in reverse engineering and patent infringement analysis, has issued its own teardown analysis of the iPad. The firm said it collaborated in the effort with iFixit, which provided its own photographic teardown of the iPad. "Essentially, the iPad is an iPod Touch with an enhanced display and much increased battery life," Dick James, senior technology analyst at Chipworks, said in a statement. "The iPhone 2G-style touchscreen architecture perhaps reflects the date of design start, and we will likely see [Texas Instruments] get the design win in the next-generation iPad -- especially as we have seen the same chip in the latest iPhone, iPod Touch, and Magic Mouse."