Mobile Apps for iPad Abound, Could Launch With 700

Developers have only had a few weeks with the final iPad software development kit, and hardly anyone has had the iPad hardware itself on which to test their apps, but that hasn't stopped developers from working around the clock to be ready for the launch of the Apple tablet this Saturday, April 3.

AppAdvice, a blog dedicated to iPhone and iPad application development, has produced a video showing more than 700 new iPad-specific titles ready for launch, with prices ranging from free to $14.99 and higher. The blog also dug up a database of all 1,350 apps it believes are under development or have been approved or submitted to Apple for approval.

Apple (NASDAQ: AAPL) did not respond to requests for comment.

The mixture of apps ranges from a lot of games to language tutorials to official apps from content providers like the New York Times and Wall Street Journal. There's also a Craigslist app that looks slicker than the browser-based site.

Mobile Applications Abound for iPad

Other apps that will be available at launch are Twitterific, a Twitter client; news apps from AP and Reuters; a streaming video player from ABC that allows for viewing ABC programming, and Netflix. Gaming is the largest segment, with 44 percent of iPad titles being games, according to mobile market researcher Flurry.

Despite the tilt toward games, the iPad will have a wide variety of content available, according to Broadpoint.AmTech analyst Brian Marshall. He noted that on launch day, the lucky few who get an iPad will have e-books of most titles from major publishers like Hachette Livre, HarperCollins, Simon & Schuster, Penguin Group and more, magazines from Conde Nast, Time and Hearst; newspapers from The New York Times, The Wall Street Journal, Financial Times and the Associated Press; and textbooks from McGraw-Hill, Houghton Mifflin Harcourt, Pearson and Kaplan.

There will be 150,000 apps available, along with 8,500 movies (2,500 in high definition), 55,000 TV episodes, 12 million songs and 10,000 videos on iTunes. Apple has just issued an update to iTunes to version 9.1, which adds support for the iPad and iPad content.

"In our view, Apple remains the best technology company on the planet with numerous catalysts on the horizon (e.g. international iPhone ramp, iPad launch, emerging recurring revenue stream from content purchases, etc.). We currently see no real business model issues," Marshall wrote in a research note. He reiterated his view of Apple's stock at a "buy" rating and $280 price target.

Van Baker, a research director with Gartner, said Apple has done a great job getting this ecosystem ready for launch with the hardware. "I think Apple understands better than any other device maker that it's not about the hardware, it's about the ecosystem that supports the hardware. A lot of consumer electronics manufacturers are beginning to understand this, but Apple has understood this in spades and has understood this for years," he told InternetNews.com.

Time will tell if the iPad is a flash in the pan or an enduring success. He figures most of this year is accounted for -- with early adopters and Apple fans, students going back to school this fall and then the Christmas season.

"The real indicator is one year from now. By then, early adopters and holiday buyers are all satisfied and then we find out if this will have mass appeal," he said.

Andy Patrizio is a senior editor at InternetNews.com, the news service of Internet.com, the network for technology professionals.


iPad, Apple, mobile apps, mobile applications, mobile device