Wireless Carrier Review: Rogers
Rogers Communications is a Toronto, Canada-based mobile communications carrier that covers Canada.
Rogers, which has 23,500 employees, deployed Canada’s first nationwide 5G network. Rogers' 5G network covers almost half the country and reaches over 170 cities and 16 million Canadians, with a particularly strong presence in Alberta and southern Saskatchewan. The company uses Ericsson for its 5G network.
Rogers offers several enterprise-focused solutions, from the Internet of Things (IoT) to smart city technologies.
See below to learn more about Rogers in this corporate profile:
(All monetary amounts given are in Canadian dollars)
- Wireless business solutions
- Partner and user opinions
- Financial position
Rogers offers multiple IoT platforms for enterprises.
Fleet management, for instance, monitors and tracks vehicles, noting any errors and the vehicle's condition. The solution manages compliance with electronic logging device (ELD) and other regulations.
Rogers' fleet management allows businesses to track driver behavior, viewing how responsibly and safely they drive and monitoring braking or speeding that can damage fleet vehicles. Customers can view and manage vehicle schedules and optimize maintenance by receiving alerts when vehicles need repairs or other work. They receive faster, near-real-time data to plan for delays and more efficiently time routes.
Rogers' asset management solution allows clients to track inventory, transports, and locations through technology that includes sensors. Asset management provides supply chain visibility, helping businesses manage when, how, and where their products are going.
The sensors measure conditions like food temperatures and humidity, generating and sending data to the client. Clients also have the option to use Roambee, a sensor data analytics solution that partners with Rogers, to receive alerts and other data as well as monitor and secure their shipments.
The asset management solution also tracks delivery times, reveals inventory conditions, and alerts clients for security purposes, such as when something strange happens or a supply breach occurs. Data is generated throughout the transit process, until delivery, to help improve transport and scheduling processes.
Rogers offers voice and data plans to enterprises, with shared unlimited data and 5G. Rogers has three different enterprise plans: 15 GB at max speed, 30 GB at max speed, and 50 GB at max speed. Clients choose how many lines they need.
Clients can select add-ons, including enterprise mobility management (EMM), telecommunications expense management, and business collaboration, which features Microsoft 365. The business wireless plans can also be bundled with an internet plan.
Rogers also offers a small business option for companies with one to nine employees.
Rogers' EMM solution monitors company devices, performing provisioning, policy configuration, and onboarding and activation. Clients have the option to host through the cloud and perform updates and server health checks to mobile devices.
Clients can implement mobile identity management (MIM) within their EMM plan, managing user authentication and setting restrictions on employee data access.
The EMM solution can also integrate with security software, such as products by Check Point, NetMotion, VMware, and Microsoft.
Rogers' Smart Cities solution is intended to help sustainability efforts, communication between citizens and local organizations, and mobility.
Data derived from smart sensors allows cities to utilize smart parking and water leak detection, for example, which help reduce traffic and address water supply issues more quickly.
Fleet management is included in the Smart Cities solution. To improve communications between citizens and local governments, a mobile platform and digital IDs help engage local residents.
Sustainability efforts that this solution addresses also include reducing carbon emissions and improving energy and water use.
The Canadian and Ontario governments are participating with Rogers in a private-public wireless partnership to install wireless technology in underserved and rural areas.
The federal and provincial governments are investing millions into these efforts, and Rogers will invest more than $150 million.
The eastern Ontario region, which includes Indigenous communities, has network connectivity issues. Through the partnership, Rogers plans to build over 300 cell towers and upgrade at least 300 current ones in the next five years. It also plans to provide voice call coverage for 11,000 kilometers of major Ontario highways.
Rogers partnered with Enjoy Technology, a Palo Alto, California-based company, in late 2019 to give the greater Toronto area, and greater Vancouver in 2020, in-person device setup.
Enjoy representatives help Rogers customers set up their new devices, understand applications and systems, move data to their new phone, and purchase accessories.
By partnering with Enjoy, Rogers can help customers personalize their new device purchase and integrate it into their lives.
“We provide a personalized experience to every customer," said Ron Johnson, the CEO of Enjoy Technology.
"Our experts deliver everything you could do in a store in the comfort of your home or office and are full-time employees selected for their love of technology and people.”
Rogers and Communitech, a Kitchener, Canada-based company that supports other businesses with tech solutions and research, have partnered on a tech-driven initiative called the Future of Cities.
The project aims to provide 5G smart technology for metropolitan areas. Other participants include the City of Waterloo, the University of Waterloo, and the City of Brampton. Waterloo and Brampton are the first two test cities for the initiative.
Rogers' 5G network will help the cities with safety in transportation, including carbon emissions, artificial intelligence (AI), and automation. The initiative will also study how COVID-19 has affected cities.
When the government of Ontario partnered with Rogers to create better connectivity for rural areas in Ontario, J. Murray Jones, chair of the Eastern Ontario Regional Network, expressed his satisfaction:
“Rogers has exceeded our expectations in terms of their investment to improve the region’s cellular infrastructure, demonstrating their commitment and passion for a stronger eastern Ontario,” Jones said.
Rogers shared a success story in March 2021 about creating a 5G network for the ski resort Sunshine Village in Banff, Alberta. Visitors had complained about internet issues, according to Kendra Scurfield, the brand and communications director for the resort. They were being kicked off the network when too many people were using it.
Rogers installed 5G in snowy, cold conditions in an area at 7,200-feet elevation.
"Rogers has been incredible at meeting the challenges," Scurfield says, citing Rogers' professionalism during the process.
Notably, reviews of the network and company by consumers are overwhelmingly negative, including some who say they use Rogers’ network for their job.
Rogers tested as the strongest 5G network, best-tested network in Quebec, and best-tested 5G network in Toronto, according to the wireless network testing firm Umlaut.
Rogers closed 2020 with $13.9 billion in revenue, an 8% decrease from 2019.
The company cited COVID-19 and lower roaming revenue, from lack of travel, as part of its wireless service revenue decrease as well as its media revenue decrease from the layoff of sporting events.
Rogers' free cash flow was $2.4 billion in 2020.
In its 2021 Q1 results, Rogers reported $3.5 billion in revenue, an increase of 2% from 2020 Q1.