Chat With Your TV on Your Phone
The application runs on the iPhone, BlackBerry, and Windows Mobile operating systems.
"From Top Chef to I Love Money 2, many of todays popular television shows are using the mobile phone to transform their audience from passive viewers to active participants," said John Burry, founder and CEO of Mobui, in a statement.
Burry says Mobui works with networks such as VH1, Nickelodeon, and TiVo on platforms to interact with viewers.
The application also has an avatar feature for audience members and allows them to send SMS invites to friends to join chats.