Google Entices Enterprise with Cloud-Based Dev Offering
Google continues to make its play for the enterprise market with two key initiatives: App Engine for Business and the partnership with virtualization software vendor VMware. With the App Engine, developers can create cloud-based apps that can then be accessed from mobile computing devices, such as the iPad, or from smartphones. SAN FRANCISCO -- Google detailed its plans for enterprise developers and fleshed out its application strategy during the first day of its Google I/O conference. A key part of that focused on App Engine for Business, a cloud-based, scalable developer environment hosted by Google (NASDAQ: GOOG). App Engine for Business is now available in a Preview Release that the company is encouraging enterprise customers to try, while the finished version is set for later this year. In an on-stage demonstration during the morning keynote here at San Francisco's Moscone Center, Google demonstrated how a developer could quickly create a cloud-based expense report application using less than 200 keystrokes. Google officials then showed how they could access and interact with the new application from both a mobile phone and an Apple iPad, though response time was slowed by subpar network performance in the packed hall. Google said over 5,000 developers are attending the sold-out I/O conference. Matthew Glotzbach, director of enterprise products at Google, said the economies of scale Google has achieved among its many data centers enabled it to offer an aggressive pricing model for App Engine for Business, which starts at $8 per user and application/per month with a $1,000 cap per application regardless of the number of users.