iPad Buyers Cite Mobile Computing, Mobile Office Use
The hottest mobile device from Apple, the iPad, is poised to take off in the enterprise as a mobile computing tablet for mobile office workers, according to one study. As Apple's iPad celebrates its two month anniversary, the hot new tablet has gone on sale in the U.K., Canada, Japan and elsewhere, causing long lines in many locations reminiscent of the U.S. launch. However, it's not just consumers who have their eyes on the tablet. An early survey by Citrix Systems indicates there's strong interest in the device from business customers. Citrix (NASDAQ: CTXS) is collecting survey entries through May 31, but in a preliminary tally of 494 respondents, 80 percent said they will purchase and use the iPad for business. Business e-mail was the most frequently-mentioned application, with more than 90 percent saying that would use the iPad for that purpose. Citrix said the ability to view, edit and create presentations on the device was a close second. Over 50 percent of the respondents said they will use the iPad for online meetings "and to access critical business information." To the broader question of overall benefit, 90 percent indicated they wanted the iPad for increased mobility and the ability to work at home or elsewhere. Because Citrix is primarily a business software supplier, the survey results probably skew more towards business users of mobile devices rather than consumers. "To be clear this is not a cross-section of all businesses, rather it is mostly comprised of Citrix customers and those that have come to our Web site and have interest enough in the iPad to take a short survey," said Chris Fleck, vice president of Community and Solutions Development at Citrix, in a blog post.
Still, Fleck said he was surprised by the high interest in iPad for business use, which he predicts will presage a significant uptick in the so-called Bring Your Own Computer (BYOC) to work phenomena. "The big news is the high percentage of support the iPad is getting and that people are using them for work and companies are accepting them," Fleck told InternetNews.com. Enterprises have become more accepting since the iPhone first came out, Fleck said, so it appears the iPad will not have to go through the same levels of resistance from IT as early iPhone users.
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