Android Continues to Gobble Up Smartphone Share
Mobile devices running Google's Android mobile operating system continue to grow in popularity with consumers at the expense of all other leading smartphone platforms, according to the latest market share data compiled by comScore.
Between April and July, digital measurement and marketing service comScore (NASDAQ: SCOR) found that Android-based devices improved their share, growing to 17 percent from 12 percent of the overall smartphone market.
This rapid growth report corroborates similar smartphone reports issued in recent weeks by the likes of Gartner and IDC.
All of the consumer-centric data points toward greater and faster adoption of smartphones such as Motorola's Droid X and HTC's EVO 4g models running Google's (NASDAQ: GOOG) mobile OS while competitors such as Apple (NASDAQ: AAPL), Nokia, Research In Motion (NASDAQ: RIMM) and Microsoft (NASDAQ: MSFT) continue to lag behind.
In the period reviewed, comScore researchers found that Microsoft lost 2.2 percent of total smartphone market share while RIM tumbled 1.8 percent and Apple, despite launching the vaunted iPhone 4 in June, shed 1.3 percent.
Overall, comScore found that total smartphone ownership increased 11 percent, to more than 53.4 million users in the U.S., in the four-month span compared to the same period last year.
RIM led the way with its BlackBerry devices, accounting for 39.3 percent of all U.S. smartphones followed by Apple at 23.8 percent and Google at 17 percent. Microsoft checked in fourth at 11.8 percent and Palm (now owned by HP) rounded out the top five at 4.9 percent.