Mobile Services to Hit a Trillion Dollars by 2014
The market for mobile voice and mobile data services is going to grow to mammoth proportions over the next four years.
According to research giant Gartner (NYSE: IT), the tab for all those communications services will hit a trillion dollars a year by 2014. The prediction came on the final day of the firm's Gartner Symposium/ITxpo held in Orlando Thursday.
"Mobile will generate revenue from a wide range of additional services such as context, advertising, application and service sales, and so on. Each of these will be a significant business worth several tens of billions of dollars per year," a Gartner statement said.
Indeed, a report released Monday by researcher eMarketer said that mobile advertising spending this year will reach $743 million and will pass the billion dollar mark in 2011. That figure will jump again in 2014 to $2.6 billion, eMarketer predicted.
"Going forward, the service and social era ... will be characterized by cloud services and streaming media," Nick Jones, Gartner vice president and distinguished analyst, said in the statement.
"In 2010, we are seeing the beginning of simple context using location to suggest interests and to guide searching ... context will also be a key criteria for the selection of partners. Many mobile business systems will exploit contextual cloud services hosted by others," Jones added.
Additionally, newer types of devices like e-book readers and tablet computers will "emerge" by 2013, finding use in corporate environments. Still, Garter predicted that neither will rival the dominance of smartphones or laptops when it comes to mobile devices.
In order to best take advantage of the opportunities presented by the explosive growth in communications services, Gartner had some advice for IT decision makers -- "to develop a high-level mobile strategy based on technology-independent management goals and styles, rather than detailed device, platform or application policies."