Motorola Stings Competitors With Teaser Ad for Android Tablet
Motorola this week gave tablet PC connoisseurs something new to ponder with a teaser ad that managed to mock both Apple's iPad and Samsung's Galaxy Tab while simultaneously lauding the Rosetta Stone.
While the video did a great job of dissing Apple's iPad as simply a "giant iPhone" and credits the Galaxy Tab for running the Android mobile OS but belittles it for using a version "for a phone," it did little to clarify exactly what the new Motorola (NYSE: MOT) tablet device will look like when it's unveiled at the 2011 Consumer Electronics Show in January.
The only clue to particulars is found at the conclusion of the video when a bee buzzes its way toward the yet-to-be-unveiled device, implying perhaps that Motorola's new slate will run Google's Android 3.0 Honeycomb mobile operating system for tablets.
Motorola previously said it will launch both 7-inch and 10-inch tablets running Android in 2011, as it and others vendors battle hammer and tong to be the Android-based device of choice for consumers and enterprises looking for an alternative to Apple's (NASDAQ: AAPL) iPad.
CES 2011 is expected to be something of a coming out party for all sorts of tablet PCs and tablet-specific apps.
If the Motorola tablet is anything like the Motorola device demonstrated earlier this month by Andy Rubin, Google's top mobile executive, it will feature touchscreen navigation, support for larger mobile apps and a dual-core NVidia Tegra 2 processor, 32 GB of storage and both front- and back-facing cameras.
Though originally envisioned primarily as consumer-centric devices, tablet PCs -- mainly the iPad -- have been surprisingly popular additions for some enterprises, particularly those in the financial services and health care sectors.
Earlier this month, a Gartner report predicted that tablet PC shipments will surge from almost 20 million units this year to more than 208 million in 2014, displacing roughly 10 percent of PC units sold over this five-year span.