Citrix Endpoint Management: Top UEM Software Review

The Citrix Endpoint Management (formerly XenMobile) software solution takes the guesswork out of enterprise Unified Endpoint Management (UEM).  The company, well-regarded as a tech industry leader, has developed its endpoint management offering to incorporate enterprise mobility tools already familiar to many existing Citrix clients.

What is unified endpoint management (UEM) software?

UEM solutions allow enterprises to manage the many endpoints connected to sprawling networks, including mobile devices and a long list of other types of endpoints. Companies can use UEM to manage important network issues like endpoint security, employee connectivity and regulatory compliance. 

UEM solutions incorporate several subsets of goals and processes, including those laid out under Enterprise Mobility Management (EMM). EMM gives enterprises a framework for creating mobility-related policies, customizing proprietary and third party apps, and keeping data secure when it is accessed and stored on connected devices. 

Together, UEM and EMM allow enterprises to better manage the Bring Your Own Device (BYOD) and Choose Your Own Device (CYOD) policies that dictate how employees can use mobile devices to complete work across enterprise networks.  

Enterprises use UEM to centralize the oversight of endpoints including:

  • Mobile devices

  • Laptops

  • Tablets

  • PCs

  • Printers and other office machines

  • IoT devices and sensors

  • And other connected endpoints

Citrix Endpoint Management is a popular choice for enterprises seeking a centralized UEM solution. 

Citrix Endpoint Management features

The Citrix Endpoint Management solution focuses on providing a central point for overseeing endpoints across large enterprise networks, though the software can be used effectively to streamline endpoint management on smaller networks, as well. 

Citrix Endpoint Management incorporates Mobile Device Management (MDM) and Mobile Application Management (MAM) capabilities into its endpoint management approach, allowing enterprises to address enterprise network issues from multiple angles. 

MDM features include:

  • Remote deployment of device policies and apps

  • Asset management

  • Remote wipe and other remote controls

MAM features include:

  • Secure app and data installation on BYOD devices

  • Enterprise mobile app deployment

  • App lock and wipe capabilities

A screenshot of Citrix Endpoint Management's dashboard. Photo via Citrix.

A screenshot of Citrix Endpoint Management's dashboard. Photo via Citrix.


Citrix Endpoint Management supports Android, Apple, Windows, Chrome OS, Raspberry Pi and Alexa for Business. 

The software is designed to integrate with other Citrix products including MobileManager and Zenprise. These software solutions deal with MDM and MAM. 

Outside the Citrix universe, the software is capable of integrating with several popular help desk software products:

  • Jira 

  • Spiceworks

  • ServiceNow 

  • Zendesk


Users consistently mention Citrix Endpoint Management’s centralization capabilities as a notable benefit. Frequent comments resemble this comment, written by a large services industry customer on the Gartner Peer Insights review page for the software: “We use Citrix Endpoint Management to secure and manage a range of applications and device types — allowing our employees to sign in and easily access what they require from virtually anywhere instead of manually searching for each application in a company-wide system.” 

Other frequently mentioned benefits include:

  • Robust remote application control

  • Enhancing Microsoft Endpoint Manager (formerly known as Microsoft Intune)

  • Improving BYOD policy implementation 

  • Improving compliance and risk management approaches

  • Agility improvements

Many reviewers have also commented on the software’s relative bargain price versus its functionality and reliability. The Citrix brand itself is often mentioned as a benefit, as well. Reviewers who mention the Citrix name tend to speak highly of the company’s longevity and role as an industry leader. 

Use cases

Citrix Endpoint Management users include IT departments and other technology roles at enterprise-scale organizations. Prominent clients include university systems, large scale financial institutions, municipalities around the world, and a long list of tech-related companies. 

Endpoint oversight

The most common use case seems to be improving the way these organizations manage endpoint oversight. The software allows teams to keep better track of endpoints across multiple systems and gateways and to work remotely with connected devices and applications from a convenient desktop interface. 

BYOD policy enhancement

Using Citrix Endpoint Management alongside BYOD policies is another common use case. Citrix cites it’s MAM solution as a key component that “allows IT to isolate corporate apps from personal ones,” enabling IT teams to “protect company data without touching employees’ personal information.” 

The software supports a diverse array of devices, which compliments BYOD policies that allow for personal device usage. Employees gain access to tools designed to enhance mobile productivity and cross-organizational collaboration.  

A screenshot of Citrix Endpoint Management's app compliance management user interface. Photo via Citrix.

A screenshot of Citrix Endpoint Management's app compliance management user interface. Photo via Citrix.

User reviews

Gartner Peer Insights gives Citrix Endpoint Management an aggregated score of 4.5 out of 5.0. Top scoring features include:

  • Product capabilities (4.5)

  • Service and supports (4.4)

  • Evaluation and contracting (4.4)

  • Integration and deployment (4.4)

The lowest scoring feature across the 96 reviews compiled by Gartner PeerInsights is pricing and contract flexibility (pricing and terms), which received a 4.3 aggregated score. 

Here are a few other aggregated scores from prominent online review sites:

Review site

Sample review quote

Capterra (4.5/5.0)

"Coming from an archaic system, this Citrix product has been extremely helpful in expediting workflow."

TrustRadius (8.2/10.0)

“It is a one place solution to synchronize corporate emails with personal mobile devices.”

G2 (4.0/5.0)

“It provides ease of access for a user to reach all of his data stored on any of his integrated devices.”


Citrix Endpoint Management is available in three versions: as a stand-alone device management product or as part of two more comprehensive endpoint management solutions with additional features. 

Citrix Endpoint Management Version

Suitable for

subscription price


Straightforward endpoint management on its own

$4.00/user; $3.00/device

Workspace Premium

Secure access to all apps and files from a single interface


Workspace Premium Plus

Hybrid deployment options for Citrix Virtual Apps and Desktops


UEM software market

The UEM market is worth an estimated $2.75 billion, according to a recent report conducted by Grandview Research. The firm expects the market to continue growing at a compound annual growth rate (CAGR) of more than 30% by 2027. We can expect to see the number of software offerings and the breadth of UEM features available to continue expanding, as well. 

UEM software makers

Prominent UEM software market competitors include:

  • ManageEngine Desktop Central

  • Ivanti Unified Endpoint Manager

  • IBM MaaS360 with Watson

  • Microsoft Intune

  • N-Able Remote Monitoring & Management

  • KACE by Quest

  • NinjaRMM

  • ConnectWise Automate

  • Workspace ONE Unified Endpoint Management (UEM) Powered by AirWatch

  • MobileIron (acquired by Avanti)


Citrix Endpoint Management is popular among enterprises seeking robust UEM solutions for complex networks. The company’s offering in this field integrates with other leading Citrix desktop solutions and is a capable companion to BYOD and CYOD policies, which have become commonplace among enterprises. 

Reviewers frequently comment on trusting in this software solution partly because it has the Citrix brand behind it. The company has been a leader in the tech field for many years and has consistently delivered modern products aligned with the evolution of the enterprise mobility landscape. 

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Citrix, UEM